Buyology: Truth and Lies About Why We Buy () is a bestselling book by Martin Lindstrom, in which he analyzes what makes people buy. The author. In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study. now. With the support of 20 leading scientists, Martin. Lindstrom and his global team has spent four years researching what Lindstrom calls our ‘buyology’.

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Buyology: Truth and Lies About Why We Buy and the New Science of Desire

I would suggest this book to novices who want some quick thoughts on marketing principles and neuromarketing research. The tone of the book is one of over the top zealotry and overselling the GEE WHIZ nature of research that in all likelihood a wasn’t done by him, and b misinterpreted anyway. Lindstrom gets all excited about doing brain scans on consumers as they view advertisements and products.

Bulletted, overexxagerated, and Ambitious!!!

Branding is just beginning. Product Placements Almost Never Work. Sign in Recover your password. So nice to discover someone with some genuine thoughts on this topic. Return to Book Page.

Buyology by Martin Lindstrom – Neuromarketing

If this is science, why have we not seen anything in scientific journals, let alone ANY peer-reviewed journals??? Some people have objected to this use because it appears that the results could be used to manipulate us against our will.

Along with this, a selection of signature sounds associated to the four categories were selected e.

Marketing is a guessing name, relying on luck, chance, or repeating the same old game. One would be mistaken.

Gruesome health warnings on cigarette packages not only fail to discourage smoking, they actually make smokers want to light up. Cases and examples are discussed at the most length, and the brain-imaging data is relatively general and acts more as a summary than a focal point. But this is the first book I’ve legitimately read, start to finish, since starting my crazy new jobs, and Oindstrom guess that merits some words.


Given my enthusiasm for Oliver Sacks and some of Malcolm Gladwell’s writings, one might presume Buyology would be the perfect blend of the two worlds. I was not margin. The crux of the book is the emergence of neuromarketing, which involves using fMRI and other brain-scanning techniques as a means of truly understanding consumers’ loves and hates, rather than just asking the consumers to ,indstrom faces.

We are experiencing technical difficulties. The author contradicts himself all the time – sometimes just pages apart. I’m only rating it 3 stars because the first 30 or 40 pages were full of repetitive hyperbole building up Lindstrom’s research techniques and unprecedented large study group size and generally amazing work only to to be followed by much less than revolutionary results throughout the rest of the book.

Martih, the sexual innuendo stole their attention away from what the advert was trying to sell.

Buyology by Martin Lindstrom | : Books

Therefore, if a well known logo is coupled with a familiar theme tune, the consumer will be much more likely to notice and remember the product. In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2, volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products.

Product placement in movies and television? In the largest neuromarketing study ever conducted, Lindstrom worked with organizations around the world to test what people actually feel about certain advertising techniques and products.


I must say, Buy-ology saved me from finding harder in business section at bookstores. Buuyology Clear Vision 3.

It’s clear from the offset that he’s not a scientist or competent consumer of researcher by any stretch, yet he puts on a figurative lab coat and stomps around the territory making lindstron and even nonsensical claims like “the statistical validity was as strong as could be. That is, he demonstrates the effectiveness of various methods of getting us to buy. Do companies copy from the world of religion and create rituals — like drinking a Corona with a lime — to capture our hard-earned dollars?

Ultimately, if you can determine what it is that drives you to purchase something, you’re better protected against mindless consumerism.

Each of the volunteers were shown a sequence of 20 product-logos which included Coke, Cingular and Ford before and after having buyoolgy an episode of American Idol and an episode of another unrelated show to act as a control. Strong Brands are like Religion.

It left this reader questioning whether Lindstrom mis-communicated his point or did not verify his research. Unfortunately, I mqrtin end up finding books in e-advertising and other online marketing activities which somehow gets outdated with every technological development.

This isn’t Dickens, dude, you’re not serialized. And isn’t this a bit double-sided? Despite government bans, subliminal advertising still surrounds us — from bars to highway billboards to supermarket shelves.