Ken Segall. · Rating details · 3, ratings · reviews. To Steve Jobs, Simplicity was a religion. It was also a weapon. Simplicity isn’t just a design. Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. It’s what helped. Insanely Simple by Ken Segall – review. The secret of Steve Jobs’s success – revealed by the man who put the “i” into Apple’s products.

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It was also a weapon. Recommended for young individuals who aspire in jumping-up their level of productivity while still maintaining the wittiness in their life. This is a quirky and charmingly plain collection of insanly about Segall’s interactions with Steve Jobs, and, more importantly, his takeaway lessons from Apple’s success.

I would recommend reading this book if you are interested at all in Entrepreneurship or a current student, and also any other current students or anyone interested at all in business or Apple in general. In the end this is not a book about simplicity, it is a book about how much the Like most people who work at the intersection of programming and user experience, I am a big fan of simple. As long as you have a healthy insanelg in the brand bank, customers are more willing to ride out the tough times.

Apr 30, Pages Buy. Fairly obvious examples but good points none-the-less simpld a quick, easy read.


Want to Read saving…. Instead, Apple employees expend a great deal of time and energy on the smallest details of the iOS user interface, the machining of iPhone frames from aluminium, or fusing iMac LCD screens to glass.

This book is just a snappy glimpse in Steve’s professionalism. Jul 15, Christa Pusateri rated it it was amazing. If you can look past the unprofessional way Segall rails on other companies, his bizarre pseudo-religious way of talking about simplicity and his overly enthusiastic love for Apple even in a book about how great Apple is, Segall comes across as too much of a fanboythere are some good nuggets here.

Insanely Simple: Book review

My Profile Log Out. May 18, Keith rated it it was amazing. View More by This Author. Just a moment while we sign you in to your Goodreads account. The biography Apple’s genius really deserves.

Recommended by Margo S. Not a good book. Good only for a few good Apple stories which hadn’t been shared previously which you will find if you search for reviews of the book online.

Insanely Simple by Ken Segall – review | Books | The Guardian

It was the stark contrast of Apple’s ways that made Segall appreciate the power of Simplicity – and inspired him to help others benefit from it. Return to Book Page. Feb 11, Timothy Chklovski rated it it was ok. Cancel anytime and keep all your audiobooks. To be fair, none is entitled “Think Steve”. Amazon Second Chance Pass it on, trade it in, give it a second life.


Jul 21, Jmswtsn rated it it was ok. Shopbop Designer Fashion Brands. Withoutabox Submit to Film Festivals. The obsession with Simplicity is ke separates Apple from other technology companies.

Insanely Simple

It’s a decent marketing strategy, certainly: Hardcoverpages. It also gives a good look into how meetings took place with then CEO Steve Jobs, and how these meetings would differ from other companies which not only was entertaining to read about, but also very insightful as it really almost teaches that meetings do not have to be conducted in the status quo.

Oct 28, Dmitry Rasnovsky rated it liked it. Reading Insanely Simpleyou’ll be a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. May 01, Jose Antonio Alguacil rated it it was ok.

E ulogised as the greatest chief executive ever, Steve Jobs made Apple the world’s most valuable company before he died last October. Also by Ken Segall. Have I learned something? The ones who see things differently.