Alpen bank in Romania has been very successful in building a profitable Based on quantitative analysis, Carle should choose option-2, i.e., launch credit card. Alpen Bank: Launching the Credit Card in Romania Written Analysis of Case Presented to: Miss Tania Hassan Presented by: * Case Overview: Alpen bank has. As per the Case ‘Alpen Bank: Launching Credit Card in Romania”, the following explains strategy on Segment, Target, and Position. This Analysis also has.

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Alpen Bank: Launching the Credit Card in Romania

Auth with social network: Alpen bank has to make a crucial decision whether or not they should launch the credit card business in Romania. This current trend looks more promising to launch Credit Card.

Kasturi, Suraj Srinivasan, and Namrata Arora. Finance Globalization Health Care.


How to cite this page Choose cite format: However, because this was ceedit available to the general public, many applicants would not qualify for bank credit. If you wish launchong download it, please recommend it to your friends in any social system. Branch cross-selling was a targeted sale to existing customers who entered a bank branch.

How to Write a Good Case Study. Sorry, but copying text is forbidden on this website! Launching Credit Card in Romania send By clicking “Send”, you agree to our terms of service and privacy policy. Launching Credit Card in Romania Essay. Credit card revenue would be derived from several streams: Alpen bank existing customer were affluent customers. Banthe country manager for Alpen Bank in Romania, Gregory Carle, considers whether to recommend the launch of a credit card business.


Kasturi Rangan The case briefly describes the year history of the organization and focuses particularly on the changes wrought by launchinng new leader David Yarnold who was brought in by the board in What actions should Audubon take to get to that goal? Hi there, would you like to get such a paper?

Kasturi, and Sunru Yong. A compelling business case would need to address these issues for Alpen Bank to proceed with confidence.

Sorry, but copying text is forbidden on this website. Registration Forgot your password? After getting a strong foothold in the market the Bank should focus of targeting the middle class as they are affluent class of tomorrow.

Clearly only a subset of the Several country managers in the Asia-Pacific region had chosen to waive the joining fee entirely when launching their credit card business, but Carle believe that the premium image of Alpen Bank in Romania would allow for joining and annual fees without significantly hurting customer acquisition and retention. How will such measurement be useful?

Branding and the Marketing program. Hi, I am Sara from Studymoose Hi there, would you like to get such a paper? If you need this or any other sample, we can send it to you via email. The bank should Position Credit Card as a high-end premium product in the initial stages. He was confused whether their business will be viable without marketing to the broader middle class. Students are required to complete a quantitative assignment as part of case analysis.


Cite View Details Educators Purchase. Who will it be useful to? To use this website, you must agree to our Privacy Policyincluding cookie policy. Indeed, competing Romanian banks had been marketing credit cards for several years already.

How would the credit card opportunity compare to focusing on the core business of banking services for the affluent? Under Yarnold’s leadership the organization went through two strategic plans — and — and brought about many changes.

Today’s middle class may become affluent customers of tomorrow as they have seen in other emerging countries — consumers are less likely to romnaia from one card to another.

Your Answer is very helpful for Us Thank you a lot! By positioning the product in the affluent class the Bank is able to reach breakeven point in less number of customers.

Alpen Bank: Launching the Credit Card in Romania | Free Essays –

How do we develop a framework to measure the financial cost and benefits of social and environmental externalities? How about make it original?

Given in the case is that the population of Cardholders is The case allows students to discuss the challenges in measuring social and environmental impact and the pros and cons of quantifying the same in financial terms.