ADVERTISING CLASSICS; OR YOUR MONEY BACK BY ALVIN EICOFF; 4 AUDIO CD SET; NEWSTRACK (UNSTATED PUBLICATION DATE;) Audio CD. Alvin Eicoff is the author of Or Your Money Back ( avg rating, 1 rating, 0 reviews, published ) and Eicoff on Broadcast Direct Marketing ( av. Buy a cheap copy of Or Your Money Back book by Alvin Eicoff. Free shipping over $

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Alvin Eicoff – is widely regarded as the father of late-night, direct response advertising. This is a form of direct response marketing. The number model made it possible for advertisers to use the same ad spot nationwide with a centralized call center.

Or Your Money Back by Alvin Eicoff, Crown (Hardback, 1983)

List of Jewish American businesspeople topic This is a partial list of notable Jewish American business executives. Persistent cookies are stored on your hard disk and have a pre-defined expiry date. The d-CON product line includes traps and baits for use around the home for trapping and killing rats and mice.

He was survived by his wife and two sons. As ofbait products use first-generation vitamin K anticoagulants as poison.

Retrieved from ” eifoff Long form oe response is any television commercial longer than two minutes. Lists of businesspeople Revolvy Brain revolvybrain. Retrieved December 6, A activation email has been sent to you.

A. Eicoff & Company

Direct response television DRTV is any television advertising that asks consumers to respond directly to the company — usually either by calling an toll-free telephone number, sending an SMS message, or by visiting a web site.


Eicoff argued that viewers were more likely to make phone calls during bad shows or when they had nothing better to do, like late at night.

Due to his significant contributions and accomplishments in the direct response industry, he was elected to the Direct Marketing Association Hall of Fame and was elected as one of the 50 most influential people in television history by Advertising Age. This doesn’t mean that anyone who uses your computer can access your account information as we separate association what the cookie provides from authentication.

InEicoff founded A. American businesspeople in retailing Revolvy Brain revolvybrain. In both cases you should know how to switch cookies back on! Eicoff Broadcast Innovation Award”. It is known as the firm that popularized call numbers and claims to have monwy the “… or your money back” catchphrase.

Alvin Eicoff | Revolvy

Archived from the original on December 27, Alvin was a proponent of short-form DRTVwhich consisted of second and seconds commercials featuring a number and a call to action. To access your account information you need to be authenticated, which means that you need to enter your password to confirm that you are indeed the person that nack cookie claims you to be.

One day Ratner heard about a truck load eicofff bananas that were about to spoil from over ripening.


He also believed that there was no correlation between ratings and sales. Eicoff advocated the second commercial with a second tag line and a phone number.

A relatively small amount or media time may be purchased in lengths less than 30 minutes but more than 2 minutes. Alvin found his own advertising agency inA. If you have persistent cookies enabled as well, then we will be able to remember you across browser restarts and computer reboots.

Short form is any DRTV commercial that is two minutes or less in length. Eicoff has approximately employees.

Alvin was a proponent of short-form DRTV, which alvinn of second and seconds commercials featuring a number and a call to action.

Or Your Money Back by Alvin Eicoff, Crown (Hardback, ) | eBay

Please click the link in that email to activate your subscription. The company also claims to have coined the famous “…or your money back!

Archived from the original on After moving into televisionhe worked with a number of small companies and some big names like Avon and Columbia House. It bac, in direct response television DRTV advertising. Rodenticides Revolvy Brain revolvybrain. By using this site, you agree to the Terms of Use and Privacy Policy.