Bachelorarbeit aus dem Jahr im Fachbereich Medien / Kommunikation РPublic Relations, Werbung, Marketing, Social Media, Note: 1,0, Fachhochschule . Personal und Organisation РArbeiten publizieren: Bachelorarbeit, Masterarbeit , Hausarbeit oder Dissertation. Eventmarketing als Motivationsförderungsins. Smitha Chiramel РHausarbeit РAnglistik РKultur und Landeskunde РArbeiten publizieren: Bachelorarbeit, Masterarbeit, Hausarbeit oder Dissertation.

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Hodi believes that this method can be useful, however only as long as evenmarketing components of an event, the hotel or the venue for instance, are checked.

If event-marketing is an appropriate tool in evetnmarketing to business communications, in order to address business decision makers, mid level and top level managers, shall be answered this paper. The below graph provides an overview of three major communication goals and through which event formats those can be reached best. Even more specifically, the concept of event-marketing bzchelorarbeit be applied to the audience of business decision makers.

Another important change of the current products is the changing of the size of the packaging.

Eventmarketing als Teil der Unternehmenskommunikation am Bei by lina tafilaj on Prezi

Hereby, the goal is to measure the success of events in economic terms. The element of death which originates from the Celtic Samhain is used in a commercial eventmarketjng, thus making fun of it by using masks or skeletons is more important than the consideration of the traditional meanings attached to this custom.


Much more so, it shall provide an overview about bacheloratbeit topics with the basic objective of highlighting this tools uniqueness and the way it works.

Show me and I may remember.

Influence of salary and monetary incentives on project performance

A method frequently used in practise are questionnaires. Key differentiation to above- the-line communication 3. Business economics – Trade and Distribution. Finally, this paper shall provide valuable recommendations to companies interested in hosting events for managers.

This paper bcahelorarbeit based on careful research which has been carried out over a period of 6 months. Change in Business Environment 2. The former target group, travellers to Non-Muslim countries, of 46, potential customers is getting too small to sustain market share in a high competitive market. Resources could be used in a much more effective way, as described later.

He says that companies should develop a marketing strategy with an integrated event concept, whereby events form the central component within an experiential marketing approach.

Trick or Treat. Is Halloween a modern consumer event or does is retain a deeper meaning today?

It is a strategic management task to establish an appropriate system of incentives that is able to promote efficient project work and that has a lasting effect. The figures relating to the spending behaviour of people on this holiday clearly shows eveentmarketing commercialisation of this custom has taken place.

Factors influencing the decision to attend an event 2. It is interesting to point out that many of the major goals are interrelated and interdependent, as represented in the below graph. If you have persistent cookies enabled as well, then we will be able to remember you across browser restarts and computer reboots. Adidas Marketing Strategy – An Overview. Change in Marketing Conditions It has to be pointed out that customers face a high degree of information overflow and stimulus satiation.


Laden Sie Ihre eigenen Arbeiten hoch! This would make eating much ebentmarketing convenient on the one hand and fancy on the other hand. Business economics – General. One tends to believe that events are findings of clever marketing specialists of the 20th century.

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Cognitive Objectives When considering cognitive objectives of event-marketing, one should distinguish internal and external effects, which can arise at the very same time. Biology – Diseases, Health, Nutrition. Operating Concepts eventmar,eting Characteristics 2. Furthermore event marketing can impact brand awareness, brand image, brand sympathy and brand trust. Nevertheless, events are not completely incapable for measurement. Goals and Efentmarketing of this study Currently available literature about experiential marketing is mostly describing the concept of experiential marketing in a very broad and probably even vague way.

The stadium was financed from private investors. As Santino claims the original meanings of death and evil are still maintained but not in a serious manner as eventmaroeting was before.