CULTING OF BRANDS PDF

The Culting of Brands – by Douglas Atkin. ISBN: Date read: How strongly I recommend it: 6/10 (See my list of + books, for more.). Atkin, a strategy director for a New York ad agency, believes the process through which consumer brands build customer loyalty is equivalent to the way. That was six years ago, and those insights were published in a book: The Culting of Brands: turn your customers into true believers. Since then.

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Mar 18, Tim rated it it was ok.

The Culting of Brands by Douglas Atkin | : Books

Download our Spring Fiction Sampler Now. I don’t oof I like that message A great side by side comparison of the ‘original’ cults and the new cults. Dec 22, Justo Morao rated it it was amazing.

Looking for More Great Reads? Refresh and try again. Nevertheless, the rational is built in a quite boring way and the data is merely intuitive. This might sound odd but it does make sense.

The Culting of Brands

Marketing expert Douglas Atkin has spent years researching both full-blown cults and companies that use cult-branding techniques. Published May 31st by Portfolio first published Thanks for telling us about the problem.

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The Culting of Brands will reveal the secrets of fierce customer identification and, most important, unbreakable loyalty. I very narrow view of branding. Contrary to stereotypes, most cult members aren’t emotionally unstable–they’re just normal folks searching for a sense of belonging. Be the first to ask a question about The Culting of Brands.

Once a brand achieves cult status, it becomes almost impossible for a competitor to dethrone it. Jan 22, Djayawarman Alamprabu rated it really liked it Shelves: Read it Forward Read it first. Cris rated it really branes it Jan 24, Goodreads helps you keep track of books you want to read. Great business related cukting with examples related to real cults and cult like brands.

Mar 07, Jenny rated it really liked it Shelves: Some interesting ideas but far from recommended.

But he overuses the term “cult” to the point of meaninglessness: But in reality, they all fulfill the main definition of a cult: Dec 24, Lisa Febriyanti rated it liked it.

Banu Guler rated it it was amazing Oct 23, I was left with the message that one can “embrace the dark underbelly of marketing,” to an extent and “smar As a caveat, I am not much of a non-fiction reader Jeff Jochum rated it it was amazing Feb 10, Marketing expert Douglas Atkin has spent years researching both full-blown cults and companies that use cult-branding techniques.

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Table Of Contents Introduction 1. Mar 31, Kat Lynch rated it really liked it Shelves: This is probably the most important Sub Study of Communication, because of chlting high impact on pretty much everything from business, politics, religion. To see what your friends thought of this book, please sign up.

I knew that background in propaganda was relevant to my current job. Yes Its now time to learn the nature of Cult. This Is What We Believe 8.

The Culting of Brands: Turn Your Customers Into True Believers by Douglas Atkin

Paperbackpages. Alex rated it really liked it Apr 15, This was written by a co-worker of mine from Merkley Newman Harty my first agency.

They attract people who see themselves as different from the masses in some fundamental way. The Management Of Deviance