The Cluetrain Manifesto is a work of business literature collaboratively authored by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger. It was. the cluetrain manifesto the end of business as usual rick Levine * christopher locke * have The Cluetrain Manifesto, one of the first books written as sequel to a. The Cluetrain Manifesto | Rick Levine, Christopher Locke, Doc Searls, David Weinberger | ISBN: | Kostenloser Versand für alle Bücher mit.

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You’re not impressing us. There is great content on the Internet. Copyright has its place, but when in doubt, open it up — New Clues. Rick Levine is the founder of Seth Ellis Chocolatier. We understand that these conversations are incredibly valuable to you. If you’ve been talking for a while, shut up.

It can’t be “picked up” at some tony conference. When The Cluetrain Manifesto appeared on the web inneither its supporters nor its authors believed it was trying to say anything particularly new. As pessoas se reconhecem como tal pelo som desta voz. Participation in a networked market changes people fundamentally. We only move a message through this “medium” if it matters to us in one of the infinite ways that humans care about something.

They need to resist the urge to “improve” or control these networked conversations. You want us to pay? Whether delivering information, opinions, perspectives, dissenting arguments or humorous asides, the human voice mxnifest typically open, natural, uncontrived.


We’re going to work from both sides to take them down. This year marks the year anniversary of its debut.

Doc Searls

It was published in its original incarnation on the web in April and an expanded printed edition became available in If you want to barter with us, get down off that camel! You’ll recognize them not just because manifesr sound like us, but because they’re on our side.

Now two more hordes threaten all that we have built for one another. There are no secrets. A conversation isn’t your business tugging at our sleeve to shill a product we don’t want to hear about. And an argument over. Retrieved from ” https: Same old tone, same old lies. But learning to speak in a human voice is not some trick, nor will corporations convince us they are human with lip service about “listening to customers.

We want you to take 50 million of us as seriously as you take one reporter from The Wall Street Journal.

That is, as long as it’s not the only thing on your mind. Oceans rise and fall. We know some people from your company.

‘Cluetrain Manifesto’ Still Relevant 10 Years Later

We chop off the part we don’t like. As markets, as workers, both of us clyetrain sick to death of getting our information by remote control.

I recently reread the document in cluetrakn entirety and within the context of the Web msnifest. Rangaswami on enterprise, and Dan Gillmor on media. They are conducted dzs a human voice. They are conducted in a human voice. But you already knew that. But it’s populated by creatures who are warm with what they care about: Anyone can improve it. Companies must ask themselves where their corporate cultures end. The ideal, according to the work, is for the networked marketplace to be connected to the networked intranet so that full communication can exist between those within the marketplace and those within the company itself thesis Did we use the word “content” without quotes?


If they did, they wouldn’t let you talk that way. Every time you call us “consumers” we feel like cows looking up the word “meat.

Cluetrain Manifesto

There’s a value the Net needs to learn from the best of our real world cultures. This is an Open Source document. We have better things to do than worry about whether you’ll change in time to get our business. Do you hear that, Security for Privacy trade-off? Companies can now communicate with their markets directly.

These are The Fools, the businesses that have merely adopted the trappings of the Internet. They’re pretty cool online.

But the glory of the Internet is that it lets us connect as diverse and distinct individuals.