ESSENTIALS OF MARKETING Frances Brassington and Stephen Pettitt At last! A concise version of the best-selling Principles of Marketing by Brassington and. Marketing, 3/E: Frances Brassington, Oxford Brookes University: Stephen Pettitt Like Brassington’s Principles of Marketing, this ‘essentials’ text brings Written in a lively style with great design, Essentials of Marketing is a. Trove: Find and get Australian resources. Books, images, historic newspapers, maps, archives and more.
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Read, highlight, and take notes, across web, tablet, and phone. Would you brsasington to use the power of MyMarketingLab to accelerate your learning? Your access to the Instructor Resource Centre has expired. A robust Companion Website at www. Essentials of Marketing has all the clarity and academic rigour you expect from Frances Brassington and Stephen Pettitt and retains the classic features of the larger version.
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Pearson – Essentials of Marketing, 3/E – Frances Brassington & Stephen Pettitt
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Written in a lively style with great design, Essentials of Marketing is a concise, no-nonsense book, designed to contain all the essential information that students need to understand when taking a short introductory course in Marketing. Frances BrassingtonStephen Pettitt. If you do not have an IRC account, you can request access here.
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