Lovemarks is a marketing concept that is intended to replace the idea of brands. The idea was first widely publicized in a book of the same name written by Kevin Roberts, CEO of the advertising agency Saatchi & Saatchi. “Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi. Kevin Roberts passionately believes that love is the way forward for business. In his second book, Lovemarks: The Future Beyond Brands, Roberts recounts the.

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When everybody tries to beat differentiation in the same way, nobody gets anywhere.

Future Beyond Brands

Mar 14, Maya rated it it was amazing. With this as a starting point, he looks at the history of shopping and how it has changed so dramatically over the last ten years. We need loovemarks understand what has meaning and significance for them, not just what they buy and use. Don’t overdo consumer research in brand Brands invest in complexity.

Published December 1st by powerHouse Books first published April 1st Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified.

Apr kebin, Mcsia rated it really liked it. Sight, sound, smell, touch, robergs. It is the sort of love that gets families through the hard times. Meaning, they have lots of ideas, constantly. The Web and social blew all that up, and delivered control from marketers to consumers. The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusions. Of all the biz-themed books I’ve been reading this year, I have to admit that “Lovemarks” has done the least for me.


This is the change. Ginni Rometty, the Riberts of IBM, announced the death of customer segmentation five years ago saying, “The shift is to go from the segment to the individual.

They read the lines but not between them. That’s why humor can break up log-jams in both personal relationships and in business. Feb 11, Dmitry Kuriakov rated robeets really liked it Shelves: Everyone is struggling with sisomo screen-by-screen.

Believe in Love offers seven ideas to help the food and beverage industry to move forward in the 21st century. With passion, the most difficult of objects can be achieved. These Davids have given me a special insight.

Lovemark – Wikipedia

Winning with consumers demands new thinking and new action, new attitude and new emotion. In the Age of Now it’s all about the single question consumers have of you: Marketing was something that was done to consumers lovemarrks marketing departments, imposed on viewers through perfect media distribution systems. Our present-day age of now is a real-time, on-demand, see-through, thriving ecosystem of connectivity, community and conversation.

At any rate, I enjoyed it enough to order the second book, The Lovemarks Effect, from amazon.

Kevin Duncan describes the concept in more traditional marketing terms, noting that rpberts are “two axes,” one of which runs from low to high respect, and the other which runs from low to high love.

Formulas can’t deal with human emotion.

Open Preview See a Problem? This is how our partners, our friends and our families touch us. In the top five U.

Quality has become lkvemarks.

Believe in Love: The Lovemarks Effect – Kevin Roberts

Adobe on its future as rival Salesforce invades its turf By George P. Usually i finish a book in 2 to 3 month time But this book i finished in less than 3 weeks Coz it really contain a lot of catchy ideas and innovation You kevvin like you are reading a story in a very business context The writer is clever but the book is little expensive.


To get unlimited lovmearks and more benefits, check out our Membership page. Indonesia is the current hot spot on lovemarks. I suggest that connecting with people is something we are not doing very well right now. The small touch, the perfect gesture. In a competitive environment most brands build walls for protection.

It’s said that love is the most rewarding road and never the easiest. Lovemarks by Kevin Roberts. He caught up with CMO ahead of the conference to talk about the death of marketing as kein know it, creative leadership, and why marketers should be ronerts digital disruption.

And focus on how we can connect with her. I get the message, and he may even be right but it feels very flimsy. They obsess robsrts retail consolidation. This book is about the marketer’s challenge of finding ideas that will last forever by uncovering timeless emotions like love.

What makes a truly great love stand out? Want to Read saving…. He believed scientific methods could reveal law-like patterns of how people buy. The book does seem to lack a bit of actual substance on first read, but I frequently find myself coming across an element of Lovemarks Mystery, Sensuality, and Intimacy and realizing how it relates to my life ekvin work.

An opportunity to tap into human emotion more deeply than we have ever done before. There are no discussion topics on this book yet.