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Sep 22, rochdi calitales rated it liked it. Sarfraz rated it really liked it Mar 09, To win the confidence of the heads of other departments 3.

His or her three jobs are to: May 05, Andrej Hribernik rated it really soouciones it. Professor Kotler’s book, Marketing Management, is the world’s most widely used graduate level textbook in marketing.

Marketing’s undisputed doyen offers an unbeatable guide on what notto do As the cost of marketing rises, its effectiveness is in decline. Every marketing activity must be based on the company growth strategy.

Ten Deadly Marketing Sins: Signs and Solutions

Dec 06, Art rated it really liked it. The best part was that it gave me a high-level overview of what can be involved in marketing.

Jan 19, Orhun rated it liked it. A very short book with some great ideas.


Los 10 (diez) pecados capitales del marketing: indicios y soluciones – Philip Kotler – Google Books

Definitely a short read, right to the point. This review has been hidden because it contains spoilers.

I think the ’10 deadly sins’ are probably correct even if some of the solutions were a bit dated. Er staan goede dingen in, maar het is niet diepgaand genoeg. Signs and Solutions by Philip Kotler. There are also clear advises on how to implement them in your business life, either indiciod are employee, entrepreneur or employer.

Ramya D rated it really liked it Jan 27, Vic rated it really liked it Apr maarketing, Oct mzrketing, Foad Ansari rated it liked it. Dec 17, Iola rated it liked it Shelves: In doing that, it highlights for a CEO, what marketing should be focused on and what the CEOs role in marketing should be.

Desde Leader Summaries recomendamos la lectura del libro Los 10 pecados capitales del marketing, de Philip Kotler.

Trivia About Ten Deadly Market Mar 08, Vince rated it liked it. Easy to read, many examples. Not sure how an expert would find it, but for beginners its really easy to understand and valuable. Feb 09, Patrik Hallberg rated it really liked it Shelves: Return to Book Page. No trivia or quizzes yet. I took away some ideas for my organization around Marketing function fragmentation, customer segmentation, ideation processes, and marketing leadership.


But these ten mistakes are much morethan simple mess-ups; they’re glaring deficiencies that preventcompanies from succeeding in the marketplace. Marketing is one of the many jobs that a CEO must understand.

In Ten DeadlyMarketing Sins, Kotler covers each sin in-depth in its own chapterand offers practical, proven guidance for reversing them. Not for begginers, actually already insicios old to say something new and revolutionary.

To view it, click here. Apr 24, a rated it liked it. Open Preview See a Problem? A very quick read – pages in big print with lots of boxes and subheadings and about 20 blank pages. Ten Deadly Marketing Capitzles Aug 10, Sarah rated it it was ok. Jun 23, Jo Oehrlein marked it as to-read Shelves: Aug 02, Leader Summaries rated it it was amazing.

Jan 11, Venelina rated it did not like it. Help the CEO craft the vision 2. Want to Read Currently Reading Read. Oversee the implementation of the growth plan So while the CEO has a lot more than three jobs, one of them is marketing.